Home Depot Ad Agency. The founder of the home depot inc s former long time agency has quit after making racist comments. Home depot s named omd as its new u s.
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Media agency of record ending a relationship with dentsu agency carat dating back a decade. First reported by ad age an industry trade publication richards controversial remarks came after employees at the ad agency had pitched an idea celebrating black artists. Motel 6 said it was outraged by the statements and has cut ties with the agency effective.
Ad age reported that richards apologized for the remark on an agency wide zoom call.
The move comes two days after home depot cut ties with the agency which it had used for more. Motel 6 home depot and keurig dr pepper have cut ties with the richards group an advertising agency in dallas after a report that its founder had made racist remarks in a meeting last week. In oct 2020 home depot sacked longtime ad agency richards group after the latter s founder ceo was reported to have made derogatory racial comments in an internal meeting. Home depot s named omd as its new u s.